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Web DesignDetails
When you're working on designing or redesigning a website, it's easy to get stuck on the surface stuff. Is that background color just right? Where should we position the navigation bar? Should we incorporate flashy animations or opt for a more minimalist approach?
But here's the deal: with more 200 million active websites out there, your site needs to be more than be more than just visually appealing. It should be easy to use (that's usability) and enjoyable to interact with (that's user experience or UX).
Sure, you could fall down the rabbit-hole of web design, but if you're a small business owner, do you really have the time? We've put together some basic rules and guidelines that you can easily apply to your next website redesign or website launch. Still not sure how to put them into practice? That's what we're here for - just shoot us a message.
01
Simplicity
Simplicity in website design is key for a smooth user experience. A clean and straightforward layout reduces confusion, making it easier for visitors to find what they're looking for. By minimizing clutter and unnecessary elements, you create a more intuitive and visually appealing platform that encourages user engagement. Think only 2 - 3 typefaces (fonts) that are easy to read, only 3 - 5 colors, and thoughtful graphics.
02
Logical Navigation
Streamlining your website's navigation is essential for a user-friendly experience. Visitors should effortlessly discover what they need without having to ponder their next move. Simplify your primary navigation, place it strategically, and consider features like breadcrumbs and a clear search bar to ensure a frictionless journey from one point to another on your site.
03
Mobile-Friendly (Responsive) Design
Responsive web design is crucial in today's digital landscape as it ensures your website adapts seamlessly to various devices and screen sizes. With the increasing use of smartphones and tablets, a responsive design guarantees a consistent and optimal user experience across all platforms. This adaptability not only enhances user satisfaction but also positively impacts search engine rankings, as search engines favor mobile-friendly websites.